The objective was to create a consistent and effective brand experience across all customer touch points, including traditional, digital and social media. This allowed the CEE to maximize its reach and engagement, ensuring that the brand message reaches consumers efficiently and consistently across all platforms.

The main objective of a brand redesign is to improve the perception and recognition of the brand in the minds of consumers, employees and other stakeholders, as well as to strengthen their positioning in the market.

We created an educational campaign through an initiative organized and led by the Socioeconomic and Community Development Office together with non-profit entities with the objective of educating and creating the new habit of using face masks during Covid-19.

We use an advertising strategy in which we collaborate with social media influencers or specialists in the alcoholic beverage category to create brand affinity with people and promote the different ways of consuming PAMA.

We created an educational campaign through an initiative organized and led by the Department of Justice and non-profit entities with the objective of informing, raising awareness and educating the public about assistance for people at risk or victims of violence.

This e-commerce campaign on Amazon.com/Walmart.com/Walgreens.com involved developing and executing online marketing and sales strategies to promote and sell products through these platforms.