Ponte La Tuya
We created an educational campaign through an initiative organized and led by the Socioeconomic and Community Development Office together with non-profit entities with the objective of educating and creating the new habit of using face masks during Covid-19.
CHALLENGE:
As a result of COVID-19, we needed to impact the culture and create awareness about the importance of wearing masks and the need to maintain social distancing. A change in behavior that had to be immediate, create solidarity and stimulate the economy during confinement.
IDEA:
#PONTELATUYA. A social movement that educated and saved lives, as well as a platform - www.pontelatuva.com - for local artisans to earn money through the sale of uniquely designed masks.
RESULTS:
A simple call to action became part of the culture, went beyond public relations to impact the United States, Central and South America and even Europe, and helped save countless lives.
La inteligencia más poderosa sigue siendo humana
¿Tienes un reto de marca? Un equipo humano, potenciado por inteligencia, te responde.