Between cash desks and endless logistics, the P2P office became a makeshift warehouse. But the real learning was how Johnnie Walker and Palo Ready demonstrated that when brands walk with people, they become part of the culture.

Instagram continues to strengthen its ecosystem of tools with significant improvements that impact both the experience of creators and the management of brands. This blog post summarizes the most important news of 2025 — organized by key areas — to help you understand what is changing and how to adapt.

From the first self-portrait in 1839 to the boom in Instagram, the selfie has transformed digital culture and marketing. On this Social Media Day, discover how that simple click became a powerful tool for connection, expression and brand strategy.

La Met Gala es mucho más que un evento de moda: es un escenario perfecto para que las marcas conecten con sus audiencias a través del humor, la creatividad y el tiempo real. En este blog te contamos por qué el Met Gala es el Super Bowl del meme marketing y cómo puedes subirte a la ola de contenido con propósito.