From “workspace” to “warehouse”: the P2P residence
Between cash desks and endless logistics, the P2P office became a makeshift warehouse. But the real learning was how Johnnie Walker and Palo Ready demonstrated that when brands walk with people, they become part of the culture.
What began as logistics ended up being the clearest lesson in how culture moves brands.
From office to warehouse (and from chaos to culture)
Since Benito started his residence this summer, something happened at P2P that wasn't planned: our office stopped being a “workspace” and became a “warehouse”. Between boxes, promotional items and endless logistics, the longest residence ended up being ours... but in warehouse mode. 📦
Although the logistics were intense, the reward was greater: seeing how culture is transformed into the most powerful strategy.
Johnnie Walker and Bad Johnnie
With Johnnie Walker, every concert of Bad Johnnie was a reminder that moving forward is more than a motto: it's a lifestyle that connects with thousands of people.
With Palo Ready, The Little House of Limbers It brought us back to childhood, to those grandmothers who taught us that being from here is a stick. It was more than an activation: it was a direct journey into the collective memory of our people.
Confirmation: brands that walk with people
These months confirmed it: when a brand truly connects with what people feel, sing and remember, it ceases to be a logo and becomes part of the social conversation.
Thanks to the team and our customers
🙏 To our P2P team: to endure the run and run with passion and never stop moving forward.
🤝 To our customers Johnnie Walker and Palo Ready: for trusting that culture is the best setting where a brand can shine.
Final reflection
In the end, the boxes go away and the office heals, but what's left is bigger: when brands walk with people, they leave their mark on culture.
We continue to create campaigns that leave their mark.
