As digital marketing continues to evolve, it has become clear that having a humanized customer experience is no longer an option, but a necessity

Social networks are your perfect allies to establish a meaningful first contact. However, choosing the right platforms is essential; it is not necessary or advisable to be on all of them. For example, if your brand is on Instagram, the key is to post frequent and high quality content.

A brief reflection on how to adapt to the times and the new generations.