Articles and news

An urgent call to unlearn, look inward and enter 2026 with purpose, courage and clarity.

Between cash desks and endless logistics, the P2P office became a makeshift warehouse. But the real learning was how Johnnie Walker and Palo Ready demonstrated that when brands walk with people, they become part of the culture.

Instagram continues to strengthen its ecosystem of tools with significant improvements that impact both the experience of creators and the management of brands. This blog post summarizes the most important news of 2025 — organized by key areas — to help you understand what is changing and how to adapt.

From the first self-portrait in 1839 to the boom in Instagram, the selfie has transformed digital culture and marketing. On this Social Media Day, discover how that simple click became a powerful tool for connection, expression and brand strategy.