Miller Lite - Miller's Lyrics
Miller Lite redefined advertising with the use of Fake Out Of Home (FOOH), creating an augmented reality effect that captured consumers' attention and generated massive conversation. The campaign used advanced digital technology to position the brand as a benchmark in innovation within the beer category.
RETO
Brands face a saturation of digital content, making it difficult to effectively connect with consumers. Miller Lite needed to innovate to make an impact and differentiate itself on International Beer Day.
IDEA
Turn International Beer Day into a brand symbol. Through visual effects, 3D modeling and artificial intelligence, Miller Lite created a compelling digital version of Ponce's lyrics, making them appear real. The message was amplified with influencers and local media, causing surprise and virality.
RESULTS
The campaign reached 2M of people, with 3.2M of impressions And a 5.08% engagement rate, exceeding the industry standard. An Earned Media Value was generated of $57.7K, setting a new benchmark in digital innovation and advertising.