Give yourself El Gustito!
The new Oreo Frozen Treats encourage us to take that well-deserved moment of joy and give ourselves that taste.
RETO
Maintain the relevance of Oreo in Puerto Rico by continuously innovating creative marketing campaigns to attract and retain consumers in a saturated environment.
IDEA
Create a campaign that highlights the enjoyment of life's small pleasures, reminding everyone that we deserve those moments of indulgence and joy.
RESULTS
“Give Yourself The Taste!” not only did it introduce Oreo Frozen Treats to the market, but it also managed to insert them into the consumer's emotional routine. With a 18% increase in sales in its first month and more than 1,500 organically generated content, Oreo turned a craving into movement. The brand reinforced its presence in Puerto Rico with strategic sampling, alliances with content creators and promotions at the point of sale, making “taste” leave a mark beyond flavor.