Cuaddralo Todo
Image Development that seeks to strengthen the position in the market, increase brand recognition and expand its customer base through an approach to the current needs of companies.
RETO
Attract larger scale companies interested in consolidating services (finance, human resources, payroll) on a single platform.
IDEA
Integrate the name “Al Chavo” into a colloquial phrase that places them at the top of people's minds and is a promise to offer a comprehensive solution that solves all the problems of running a business, ensuring that every detail is perfectly squared to the point.
RESULTS
The campaign achieved a 15% growth in brand recognition in just 90 days and doubled requests for online demos. Beyond performance, the real achievement was to turn an everyday idiom into a business promise. “Cuadralo al Chavo” ceased to be just a line; it became a criterion of efficiency. With more than 10,000 employees processed and hundreds of medium-sized companies migrating to the platform, AlChavo positioned itself not as software, but as a strategic partner.