Leveling up year after year at the SME Digital Awards
In 2025, P2P celebrates its continuous evolution with new nominations at the SME Digital Awards. This year, “Miller Lite: The Power of Excuses” and “Palo Ready: The Games of Flavor” reinforce our commitment to creativity, Puerto Rican culture and customer satisfaction.
Two campaigns, one purpose: to continue raising the level of digital marketing in Puerto Rico
In 2025, we continue to set the tone. We are proud to announce that P2P has once again been nominated for the SME Digital Awards, one of the most important awards in the digital industry in Puerto Rico.
This year, our campaigns “Miller Lite: The Power of Excuses” And”Palo Ready: The Flavor Games” managed to capture the attention and applause of the experts. Both reflect what we are: an agency that connects, excites and creates real impact on Puerto Rican culture.
What makes this nomination even more special is that it marks consistent growth. In 2024, we were also nominated for our work with Miller Lite And Palo Ready, demonstrating that our strategic and creative approach continues to evolve and improve year after year.
What makes these campaigns special?
📌 Miller Lite's “The Power of Excuses” captured the essence of Puerto Rican culture, celebrating the custom of turning any excuse into a reason to share.
Nomination: User Generated Content (UGC)
📌 Palo Ready's “The Flavor Games” took the RTD beverage experience to another level, transforming enjoyment into a fun and close competition.
Nomination: Influencer marketing
Each project represents much more than a creative idea: they are the result of genuine collaboration, of understanding our brands and of experiencing Puerto Rican culture in each execution.
Although nominations and awards motivate us to continue growing, at P2P we firmly believe that our greatest reward is the trust of our clients and the satisfaction of those who connect with our work.
Take a Look at Our Nominated Campaigns:
Our commitment remains strong: Elevate the local industry, innovate in each campaign and continue to represent the best of Puerto Rican talent on important platforms such as the SME Digital Awards.
✨ Thanks to our team, to our customers who trust our work, and to the entire community that connects with our campaigns. This is just beginning.
